Page 127 - DMGT509_RURAL MARKETING

Rural Marketing

Notes At the beginning of each crop season, the State Govt./UT Administration in consultation
with GIC notifies the crops and defines the areas that will be covered under the scheme
during the season. The monthly crop-wise and area-wise details of crop insurance with
premium are remitted to the nodal points and nodal point on receipt of such inputs from
various loan disbursing points, scrutinizes and transmits them to GIC on monthly basis as
per cut-off dates fixed. The non-loan farmer who desires to join the scheme fills up the
proposal form of NAIS and submits the same along with premium in the village branch of
commercial bank or Regional Rural Bank or PACS of Cooperative Bank. It is the
responsibility of the branch/PACS to verify the particulars of sum insured, the maximum
limit etc., while accepting the proposal. The particulars then, are consolidated and sent to
the respective nodal points for onward transmission to GIC State Level Crop Insurance
Cell before the dates specified in the notification of the Government.
Question

Develop plans for comprehensive insurance coverage for the rural masses to enable them
become better farmers and therefore better buyers.

6.9 Summary

 The accuracy of the objective definition would be the key factor in the accuracy of MR
findings.
 Demand projection for the product in a given area for an acceptable period like one
year.
 Ideally observations can be made in closed conditions like an auditorium, laboratories to
get the real motivation that making people buy or reject a product.
 Mail surveys are conducted by sending the questionnaire to a number of customers with
request for filling them and returning to the surveyor.

 Telephone surveys are a low cost easy method of gathering information.
 Secondary data as the name itself suggests, is the data for which some body else has done
the job of collecting the information as Primary data.

 Research budget need careful analysis.
 It may be apt to spend some amount of money when the decision to be based on the
research is for large sums of money and it includes avoidance or limiting risk for the firm.

 Naturally for simple problems, many times previous experience is the best guideline for
decision-making and no research need to be conducted.

6.10 Keywords

Cluster Sample: The population is divided as per geographic divisions, like for example Delhi
could be divided into, north, south, east west and central zones and sample taken from each zone
on random basis.

Convenience Sample: The research person selects the persons most easily met for the MR.
Creativity: A teenage clothing firm gave video cameras to several young persons, who were
asked to film the discos restaurants where the teenagers went most of the time.

Judgment Sample: Researcher uses his judgment about the sample, which would provide the
most accurate answers.

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