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Unit 8: Rural Product Strategy

5. False 6. New-product Notes
7. Test marketing 8. Rural
9. Product 10. Brand loyalty

8.19 Further Readings

Books Awadesh Kumar Singh, Rural Marketing: Indian Perspective, New Age International

Balkrishnan, Mandira Dutta (1978), “Rural Marketing: Myth and Reality”, Economic
and Political weekly, August 1878, M-75 to M-80.
Balram Dogra, Rural Marketing, McGraw Hill Companies.

Dey, N.B and Adhikari, KingShuk (1998) “Rural Marketing challenges and
opportunities”, Yojana, 42(5), May 1998,, p.21-22, 41.
Gaikwad, V.K (1972), “A Research for the Rural Consumer”, IN: New Opportunities
in Changing Agriculture, Ahmedabad: CMA(IIMA), 1972, pp 159-172.
Jha Mithileswar (1998), “Rural Marketing: Some Conceptual issues”, Economic
and Political Weekly, Vol XXIII(No. 9), February 27, 1998, pp M-8 to M-16.

Kannan Shanthi (2001), “Rural Market – A world of Opportunity”, Hindu, 11
October, 2011
McCracken, J., J, Pretty and G. Conway. (1988). An Introduction to Rapid Rural
Appraisal for Rural Development. IIed, London, England.
Philip Kotler, Marketing Management, 1992. 8th edition.
Pradeep Kashyap & Siddhartha Raut, The Rural Marketing, Biztantra.

R.V. Bedi, N.V. Bedi, Rural Marketing, Himalaya Publishing.
Rajagopal, Development of Agricultural Marketing in India Print well (Jaipur).
Shepherd, A. (1999), “A guide to maize marketing for extension officers”. Extension
Guide 1, Marketing & Rural Finance Service. FAO, Rome.
T.P. Gopal Swamy, Rural Marketing, Wheeler Publishing (New Delhi) 1998. CMIE
Report.

Online links ezinearticles.com/? Successful-Sales-Promotions-
www.rmai.in
www.world-agriculture.com/...marketing/rural_marketing.php

www.martrural.com
www.oppapers.com/.../rural-marketing-review-of-literature-page
www.cks.in/html/cks_pdfs/Rural%20Marketing%20Practices.pdf

www.remax-cornwall.ca/post/2009/09/17/rural.aspx
www.financialexpress.com/news/The...of-rural-marketing/407101/

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