Page 64 - DMGT509_RURAL MARKETING

Unit 3: Rural Marketing Model

3.6 Emerging Trends in Markets Notes

Most of the dealers have direct touch with the local farmers; these farmers need awareness about
pests, decease, fertilizers, seeds, technology and recent developments. For this information,
farmers mostly depend on local dealers.

Online Rural Market (Internet, Nicnet)

Rural people can use the two-way communication through on – line service for crop information,
purchases of Agri-inputs, consumer durable and sale of rural produce online at reasonable price.
Farm information online marketing easily accessible in rural areas because of spread of
telecommunication facilities all over India. Agricultural information can get through the Internet
if each village has small information office.

Figure 3.1: Online Rural Market

Information through Local Agriculture Input Dealers

For development of rural farmers the government may consider effective channel and keep
information at dealers, for farmer education hang notice board and also train the dealer recent
changes and developments in agriculture.
National Chain Stores: large number of stores set up in different rural areas throughout the
country by the same organization for marketing its products. Thus national chain stores can
serve large number of customers in rural area.

Cost Benefit Analysis

Cost benefit can be achieved through development of information technology at the doorsteps
of villagers; most of the rural farmers need price information of agri-produce and inputs. If the
information is available farmers can take quick decision where to sell their produce, if the price
matches with local market farmer no need to go near by the city and waste of money & time it
means farmers can enrich their financial strength.

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Caution Most of the dealers have direct touch with the local farmers; these farmers need
awareness about pests, decease, fertilizers, seeds, technology and recent developments.
For this information, farmers mostly depend on local dealers.

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