Page 66 - DMGT509_RURAL MARKETING

Unit 3: Rural Marketing Model

Rural Agri-Export Notes

Rural produce, raw fruits and vegetable, processing goods, have the potential market in Asian,
Europe and western countries. Particularly Saudi countries have commendable potential for
Indian rural produce.
Self Assessment

Multiple Choice Questions:
14. Rural produce, raw fruits and vegetable, processing goods, have the potential market in
Asian, Europe and ................. countries.
(a) eastern (b) western
(c) european (d) rural
15. Supply plays major role in price of the ................. produce.
(a) rural (b) urban
(c) high (d) low

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Case Study Sale of Seeds

loral seeds has evolved from a modest operation to becoming the fastest growing
production and marketing company in India. This remarkable pace has been the
Fresult of putting together a management team of veterans in seed sales, marketing
and production with over 22 years of rich and healthy experience. This team of seeds men
brought together the chemistry of four careers that were built on customer service, technical
knowledge and a constant search for innovative products designed to enhance consumers
profitability.
The quality and infrastructure give us an edge compared to our competitors in all the
standards of production. The company’s collection, processing, storing, testing and breeding
facility takes place in different climatic zones across the nation to match the climate, soil
and land of the client’s country.
The BioAgri sector in 2005-06 has registered 81 percent growth over that in the previous
year to record 598 crore in revenues. The sector’s performance has been driven by Bt
Cotton. The Bt Cotton seeds business alone has generated 495 crore in revenues registering
close to 115 percent growth compared to that the previous year. In fact, Rasi Seeds, the
second company in India to make commercially available Bt cotton, became the largest
seller of Bt Cotton seeds. It clocked 309.5 crore in revenues, registering over 250 percent
growth. Rasi Seeds in 2004-05 reported total Bt cotton seeds sales of 86.9 crore. Mahyco
was the second largest contributor with 117.6 crore in sales. Nuziveedu Seeds and Ankur
Seeds were the other two companies that were permitted to sell Bt Cotton, with Nuziveedu
Seeds ending the year at 62.52 crore.
A total of 31.30 lakh packets of seeds containing 450 grams were sold. The “Bollgard” Bt
cotton seeds were sold in nine states, namely, Andhra Pradesh, Tamil Nadu, Karnataka,
Gujarat, Madhya Pradesh, Maharashtra, Haryana, Punjab, and Rajasthan.

Contd...

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