Page 155 - DMGT510_SERVICES_MARKETING

Services Marketing

Notes According to the Principal Secretary, IT&C, J. Satayanarayana, this new network and
blueprint drawn up by the State is aimed at providing an integrated backbone for all the
State Government agencies. The State Government is in the process of implementing
various e-governance projects and plans to reach out host of citizen centric services even
up to the village level.
Though initially these services will be reached out up to all the 1,100 mandals (blocks)
across the State, it is proposed to deploy up to village in a phased manner. With such
ambitious plans, the Government is looking at this telecom backbone to serve the needs
of all the diverse departments in the State.

The proposed broadband connectivity will link up the offices right from the seat of State
administration — the State Secretariat down to the district level initially and to the village
level gradually. This is expected to complement the existing Andhra Pradesh State Wide
Area Network (APSWAN), which is used by the Chief Minister and the State Cabinet
colleagues to host video conferencing facility with district collectorates.
This new network and the integrated grid is targeted at translating the State vision of
providing swift and wide access of Government services across the State spreading to
even the remotest parts. While this new network will provide the infrastructure, the
integrated citizen services centres — e-Seva is now programmed to be deployed in other
parts of the State.
Several of the e-governance applications, such as the Online Transactions Processing System
(OLTP), e-procurement, which is being handled by Commerce One, AP Portal (handled by
TCS) and social benefits management system, have been identified as core applications by
the State Government. Since these projects involve huge IT spend, the Government is
roping in strategic partners under the PPP (public private partnership) model,
Satyanarayana maintained.
The ICT Department has estimated that over the next three four years, various State
Government’s IT&C applications will involve a total outlay of about ` 2,000 crore, offering
huge business opportunity for domestic software services companies to partner and deploy
solutions for various departments, Satyanarayana added.

“The big picture has sharpened the understanding of the State Government of the key
components of e-government, their inter-se priority, inter-dependence and linkages. The
big picture is not static but is being constantly reviewed and fine-tuned. It is the earnest
wish of the State to convert the big picture into a ground reality substantially by the
middle of 2003,” Satyanarayana, said after the launch of the ICT Policy 2002-2005.
Since these projects involve huge expenditure, the Government plans to take up core
projects such as Integrated Financial Information Systems, the transformation of the
Secretariat into a paperless office and transmission of information and data from remote
parts of the State on a real time basis, as flagship applications. To ensure that these projects
are grounded without delays, the domestic companies have been extended certain sops
when associated with the State Government in various e-governance projects.

Source: www.hindubusinessline.com
(You will learn more about blueprinting in the next unit under service operations)

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