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Unit 13: Promotions and Servicescapes in Services




          13.8 Further Readings                                                                 Notes




           Books      C Bhattacharjee, Services Marketing, Excel Books, New Delhi
                      Christopher H Lovelock, Services Marketing, third edition, Prentice Hall, US
                      Valarie A Zeithmal and Mary JO Bitner, Services Marketing: Integrating Customer
                      Focus across the Firm, Tata McGraw Hill, New Delhi






          Online links  www.marketingteacher.com/Lessons/lesson_promotion
                      www.knowthis.com/.../promotion.../types-of-promotion-objectives
                      www.b2bfreezone.com/product.../promotion-objectives
                      www.publicrelations.com
                      www.wisegeek.com/what-is-direct-marketing




















































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