Page 31 - DMGT510_SERVICES_MARKETING

Services Marketing

Notes  ATMs with V-SAT

 The Internet
Data mining and data warehousing technologies
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Imaging technologies
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Cellular phone technologies
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Of all the retail banks in India, it is Citibank first and then ICICI Bank that took technology to
grow fast, derive higher productivity and cover a wider market base.

Did u know? Citibank, long before others realized its importance, invested in technology
- be it in micro-film, micro-fiche, scanning, data mining, data warehousing, satellite
communication systems, etc. It moved its entire card business to Chennai in the early
eighties and served its entire customer base through telephones linked via satellite.

ICICI Bank is visible mostly through its wide proliferation of ATMs. It has one of the highest
ATM to-manned-branch ratios (1,000 to 300) and helped them to expand at a frenetic pace. It has
used the V-SAT technology to uplink all its ATMs with its branches. A customer can now operate
his account from any of ICICI Bank’s dedicated ATM network or through its arrangements with
other banks’ ATMs. It uses note-counting machines at its branches and saves a lot of valuable
time for the bank. Other banks have also followed suit with ledger-posting machines. It and
HDFC Bank have quickly adopted net banking and online share transaction systems.


The Wal-Mart Story
Case Study
“We’re all working together; that’s the secret. And we’ll lower the cost of living for
everyone, not just in America, but we’ll give the world an opportunity to see what it’s like
to save and have a better lifestyle, a better life for all. We’re proud of what we’ve
accomplished; we’ve just begun.” - Sam Walton (1918-1992)
Sam Walton’s dream was simple: Give people high value, low prices and a warm welcome.
That dream was realized in 1962 with the opening of the first Wal-Mart. Today, Wal-Mart
Stores, Inc. employs more than 1.2 million associates worldwide. The company has more
than 3,000 stores and offices across the United States and more than 1,000 stores
internationally. It has also expanded online with Walmart.com, which is dedicated to
bringing Sam Walton’s dream to the Internet.
Environment Assessment
Employees
Wal-Mart has come a long way from the first store in 1962. While Sam Walton created the
world’s largest retail corporation-which exceeded $ 100 billion dollars in sales in 1996-his
lasting legacy will not be the establishment of a multi-billion dollar corporation, but
rather the way he revolutionized the philosophy of excellence in the workplace.

Contd...

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