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Management Control Systems




                    Notes          5.2.2 Alternatives to Market Prices

                                   Sometimes market prices are unavailable, inappropriate or  too costly to be used for transfer
                                   pricing.
                                   Full cost basis: If the transfers  are based  on actual costs, the performance of the receiving
                                   decisions will bear the accumulated efficiencies or inefficiencies of other divisions subject to
                                   their control. Therefore, some version of standard pre-budgeted costs is better than actual costs
                                   because it gives incentive to control cost but that also will lead to suboptimal decisions and goal
                                   incongruence.

                                   Cost plus as a synthetic market price: Since, the transferred product or service in question is
                                   often slightly different  in quality or  other characteristics  from that  available from  outside
                                   sources, cost plus pricing is considered “satisfactory” as an approximation of an outside market
                                   price. The alternative getting ‘real’ market prices - is perceived as being too costly for incorporating
                                   into a routine control system.
                                   Variable cost plus lump sum: Top management often wants the buyer - division manager to
                                   make month-to-month purchasing decisions based on the variable costs of the supplier division.
                                   A separate predetermined lump sum charge is made for fixed costs plus a lump sum profit; this
                                   charge may be made annually or monthly. It is based on an annual expectation of quantity, not
                                   on actual purchases. This is also known as two-step pricing.


                                          Example: The following information is given:
                                       Business Unit X (manufacturer)               Product A
                                       Expected monthly sales to business unit Y     500 units

                                       Variable cost per unit                           ` 5/-
                                       Monthly fixed costs assigned to product      ` 20,000/-
                                       Investment in working capital & facilities    1200,000
                                       Competitive return on investment per year         10%

                                       One way to transfer product A to business unit Y is at a price per unit, calculated as follows:
                                                                                             Transfer price for Prod A
                                       Variable cost per unit                           ` 5/-
                                       Plus fixed cost per unit                         ` 4/-

                                       Plus profit per unit                             ` 2/-
                                       Transfer price per unit                         ` 11/-

                                       10% of monthly investment percent             = ` 2


                                   The system works as under: The transfer price of ` 11 per unit is a variable cost so far as unit Y is
                                   concerned. However, the company’s variable cost for product A is ` 5/- per unit. Thus, unit Y
                                   does not have the full information to make appropriate short-term marketing decisions. i.e., if
                                   unit Y knew the company’s variable costs.









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