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Personal Financial Planning                                Mahesh Kumar Sarva, Lovely Professional University




                    Notes                            Unit 6: Investment Strategies-I


                                     CONTENTS
                                     Objectives
                                     Introduction

                                     6.1  Asset Allocation
                                          6.1.1  Asset Classes
                                          6.1.2  Diversification: The Basis of Asset Allocation
                                          6.1.3  Asset Allocation Strategy
                                     6.2  Evaluating Investment in various Stocks
                                          6.2.1  Steps of Investing in Stocks
                                     6.3  Various Loans and their Usage

                                          6.3.1  Meaning of Loan
                                          6.3.2  Types of Loans
                                     6.4  Summary
                                     6.5  Keywords
                                     6.6  Review Questions
                                     6.7  Further Readings

                                   Objectives

                                   After studying this unit, you will be able to:

                                       Explain the issues and concepts related to overall financial planning process
                                       Understand the goals and objectives of personal financial planning

                                   Introduction

                                   In today’s complex financial markets, you can select from an impressive array of investment
                                   vehicles. Each investment also carries some risks, making it important to choose wisely if you
                                   are selecting just one. The good news is that there’s no rule that says you must stick with only a
                                   single type of investment. In fact, you can potentially lower your investment risk and help
                                   increase your chances of meeting your investment goals by practicing “asset allocation.”
                                   In the later part of the unit you will also learn about the sources of personal financing through
                                   loans. Loans from banks are an important part of personal financial planning in a developing
                                   country like India where majority of people have inadequate self finances to meet out their
                                   requirements.

                                   6.1 Asset Allocation


                                   What does Asset Allocation Mean?
                                   An investment strategy that aims to balance risk and reward by designing a portfolio’s assets
                                   according to an individual’s goals, risk tolerance and investment horizon.



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