Page 81 - DMGT523_LOGISTICS_AND_SUPPLY_CHAIN_MANAGEMENT

Logistics and Supply Chain Management

Notes Answers: Self Assessment

1. Marketing 2. Service
3. Customer 4. Operations
5. False 6. True

7. False 8. False
9. Customer satisfaction 10. Logistics
11. Variance 12. Quality
13. True 14. False
15. True 16. False

3.8 Further Readings

Books Reji Ismail, Logistics Management, Excel Books, Delhi.
Ailawadi C. Sathish and Rakesh Singh, Logistics Management, Prentice Hall India,
2005.

Agrawal D.K., Textbook of Logistics and Supply Chain Management, MacMillan India
Limited, 2003.
Bowersox D., Closs D., and Mixby Copper, M., Supply Chain Logistics Management,
McGraw Hill, 2002.
Ballou, Business Logistics/Supply Chain Management, Pearson Education.
Bowersox, D. J., Logistics Management, Tata McGraw Hill, 2002.

Online links http://www.london.edu/programmes/executiveeducation/customerfocused
marketingthekeytounlockingprofits.html

http://www.tutor2u.net/business/gcse/marketing_customer_focus.html
http://www.jimnovo.com/tips.htm
http://smartdatacollective.com/juliehunt/107546/customer-focused-marketing-
automation-easy-part
http://marketingisus.com.au/5-benefits-of-being-design-customer-focused/

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