Page 128 - DMGT547_INTERNATIONAL_MARKETING

Unit 6: Negotiation and Decision Making

Cateora and Graham, International Marketing, McGraw Hill, 2007 Notes
Charles W.L. Hill, International Business Competing in the Global Marketplace,
4th Edition, Tata McGraw-Hill Publishing Company Limited

Chase Richard, Jacob Robert, Aquillano and Agarwal Nitin, Operations
Management, 11th Edition, Tata McGraw-Hill Publishing Company Limited
Haner. “In International Marketing”, S.J. Paliwoda Heinneman, 1986

Hibbert, E.P. “The Principles and Practice of Export Marketing”. Heinneman,
1985
Justin Paul, International Business, (3rd ed.), Prentice Hall of India

Ngirwa, W. “Sisal Marketing in Tanzania: Current Constraints and possible
solutions” December 1994 pp1-9
Vasudeva, PK, International Marketing, Excel Books, New Delhi, 2010

Wind, Y. and Douglas, S. ”International Portfolio Analysis and Strategy: The
Challenge of the -80s”. Journal of International Business Studies, Vol. 12 all), pp
69-82

Online links http://www.zainbooks.com/books/marketing/international-
marketing_4_five-steps-of-the-international-marketing-process.html
http://www.zainbooks.com/books/marketing/international-
marketing.html

http://www.fao.org/docrep/W5973E/w5973e09.htm#chapter 5: identifying
market opportunities through marketing information system
http://www.wisegeek.com/what-are-the-different-types-of-market-analysis-
tools.htm
http://www.marketingteacher.com/lesson-store/lesson-international-
marketing-entry-evaluation-process.html

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