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International Marketing




                    Notes                        Chase Richard, Jacob Robert, Aquillano and Agarwal Nitin,  Operations
                                                 Management, 11th Edition, Tata McGraw-Hill Publishing Company Limited
                                                 Justin Paul, International Business, 3rd Edition, Prentice Hall of India
                                                 Vasudeva, PK, International Marketing, Excel Books, New Delhi, 2010



                                   Online links  http://www.ehow.com/list_6903948_factors-affecting-product-
                                                 adaptation.html
                                                 http://www.marsdd.com/articles/product-strategy-why-it-matters-and-how-
                                                 to-create-on/
                                                 http://www.wisegeek.com/what-is-international-product-life-cycle.htm
                                                 http://www.maaw.info/ArticleSummaries/ArtSumPorter96.htm



























































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