Page 147 - DMGT547_INTERNATIONAL_MARKETING

International Marketing

Notes 5. International levies, taxes, etc.
6. Export incentives
7. Product guarantees
8. Installation and after-sales service requirements, and

9. Percentage incidence of rejects.

Market Information

1. Market Structure-high competition, little competition or low competition
2. Peculiarities of the market-developed and developing countries. Particular segments in
developed countries may be interested in low price goods.

3. Ruling price in the foreign market including prices of substitutes
4. Terms of payment offered by the competitors and demanded by importers
5. Import duties, border fiscal charges and quota, restrictions.
6. Major sources of supply in the importing country-local and foreign

7. Trade preferences and/or trade agreements, if any
8. Extent of G.S.P. concessions, if any
9. Brand image, brand loyalty and consumer preferences
10. The nature of market segmentation, if any

11. Publicity-need, media and cost
12. Channels of distribution and margins allowed to various intermediaries
13. Shipping freight, insurance, packing, banking, transportation and other charges incidental
to export, and
14. Documentation and invoicing requirements, health and sanitary regulations and other
government regulations.

Information Required at the Micro Level

Some of the strategic points of information necessary for pricing decisions at the micro level
cover the following aspects:
1. Production capacity of the firm-installed as well as utilised
2. Proportion of total production supplied to the home market

3. Proportion at present exported
4. Competition among domestic firms in the export field, and
5. Additional export possibilities
As regards the supplies for additional exports, the essential information required is:

1. Whether it would involve curtailment of supplies to the domestic market?
2. Whether it would lead to the utilisation of idle capacity, or
3. Whether it would require commissioning of new capacity?

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