Page 176 - DMGT547_INTERNATIONAL_MARKETING

Ginni Nijhawan, Lovely Professional University
Unit 10: International Logistics and Distribution Channels

Unit 10: International Logistics and Notes
Distribution Channels

CONTENTS
Objectives

Introduction
10.1 International Logistics
10.2 International Distribution – Definition and Importance
10.2.1 Importance of Distribution

10.3 Direct and Indirect Channels
10.3.1 Types of intermediaries: direct channel
10.3.2 Types of Intermediaries: Indirect Channel
10.4 Factors Involved in Distribution Systems

10.5 Value Chain Concept
10.5.1 Linking Value Chain Analysis to Competitive Advantage
10.6 Modes of Transportation
10.6.1 Land

10.6.2 Air
10.6.3 Water
10.7 Summary
10.8 Keywords

10.9 Review Questions
10.10 Further Readings

Objectives

After studying this unit, you will be able to:

Recognize the components of international logistics system
Define distribution and state its relevance
Compare direct and indirect channels
List the factors affecting distribution and modes of transportation

Discuss the need for packaging and problems associated with packaging
Introduction

Now after learning the first two Ps of international marketing, you will learn the third P of
marketing – Place (international distribution and logistics). In general, you must have noticed
that the greater the distance between the product source and the target market, the greater time

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