Page 193 - DMGT547_INTERNATIONAL_MARKETING
P. 193
International Marketing
Notes 5. Export Management Company 6. Cooperative
7. Export Drop Shipper 8. Consumer
9. Webb-Pomerene 10. Time, money, energy
11. Ethno-domination 12. Air
13. Tamp vessel
10.10 Further Readings
Books Cateora and Graham, International Marketing, McGraw Hill, 2007
Charles W.L. Hill, International Business Competing in the Global Marketplace,
4th Edition, Tata McGraw-Hill Publishing Company Limited
Chase Richard, Jacob Robert, Aquillano and Agarwal Nitin, Operations Management,
11th Edition, Tata McGraw-Hill Publishing Company Limited
Justin Paul, International Business, 3rd Edition, Prentice Hall of India
Vasudeva, PK, International Marketing, Excel Books, New Delhi, 2010
Online links http://blog.gcase.org/2011/02/14/what-is-the-value-chain-concept/
http://www.dfid.gov.uk/r4d/PDF/Outputs/HPAI/WKS081124_Annex16.pdf
http://www.quickmba.com/strategy/value-chain/
http://www.tutor2u.net/business/strategy/value_chain_analysis.htm
188 LOVELY PROFESSIONAL UNIVERSITY