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International Marketing




                    Notes          5.  Export Management Company         6.   Cooperative
                                   7.  Export Drop Shipper               8.   Consumer
                                   9.  Webb-Pomerene                     10.  Time, money, energy
                                   11.  Ethno-domination                 12.  Air

                                   13.  Tamp vessel

                                   10.10 Further Readings




                                   Books       Cateora and Graham, International Marketing, McGraw Hill, 2007
                                               Charles W.L. Hill, International Business Competing in the Global Marketplace,
                                               4th Edition, Tata McGraw-Hill Publishing Company Limited
                                               Chase Richard, Jacob Robert, Aquillano and Agarwal Nitin, Operations Management,
                                               11th Edition, Tata McGraw-Hill Publishing Company Limited

                                               Justin Paul, International Business, 3rd Edition, Prentice Hall of India
                                               Vasudeva, PK, International Marketing, Excel Books, New Delhi, 2010



                                   Online links  http://blog.gcase.org/2011/02/14/what-is-the-value-chain-concept/

                                               http://www.dfid.gov.uk/r4d/PDF/Outputs/HPAI/WKS081124_Annex16.pdf
                                               http://www.quickmba.com/strategy/value-chain/
                                               http://www.tutor2u.net/business/strategy/value_chain_analysis.htm






































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