Page 22 - DMGT547_INTERNATIONAL_MARKETING

Unit 1: Basics of International Marketing

9. “International Marketing has become indispensable in the economic development of a Notes
developing country”. Comment with respect to the Indian situation.
10. What are the benefits of international marketing? Explain in brief.

Answers: Self Assessment

1. Export 2. international
3. domestic 4. foreign
5. activities 6. True
7. False 8. True
9. False 10. Polycentric

11. Regiocentric 12. Centralized
13. India 14. Foreign Exchange
15. International Companies 16. South Korea

17. International
1.10 Further Readings

Books Cateora and Graham, International Marketing, McGraw Hill, 2007

Charles W.L. Hill, International Business Competing in the Global Marketplace,
4th Edition, Tata McGraw-Hill Publishing Company Limited

Chase Richard, Jacob Robert, Aquillano and Agarwal Nitin, Operations
Management, 11th Edition, Tata McGraw-Hill Publishing Company Limited.
rd
Justin Paul, International Business, 3 Edition, Prentice Hall of India
Vasudeva, PK, International Marketing, Excel Books, New Delhi, 2010

Online links http://www.citeman.com/2589-fundamentals-of-international-
marketing.html
http://www.ey.com/GL/en/Issues/Business-environment/Six-global-
trends-shaping-the-business-world—Emerging-markets-increase-their-
global-power
http://www.nielsen.com/us/en/reports/2012/emerging-markets-emerging-
opportunities.html
http://www.sagepub.com/upm-data/48216_Baack_Final_Proof_[FM].pdf

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