Page 225 - DMGT547_INTERNATIONAL_MARKETING

International Marketing

Notes Packing: A bundle arranged for convenience in carrying especially on the back.
Quotation: A very common term which actually refers to two numbers – the highest bid price
currently available for a security or commodity.

Shipping: The process of transporting an item, usually through the mail. Shipping is a very
basic, common way of getting an item from one place to another, or from one person to another.
Warehousing: Performance of administrative and physical functions associated with storage of
goods and materials.

12.5 Review Questions

1. What are the main contents of enquiry in export transaction?

2. What is the role of proforma Invoice?
3. What are the export documents prepare by C&F agents?
4. Outline the shipment procedure for exports from enquiry to payment receipt stage.

5. What is the role played by C&F agents in export? Discuss their importance as assistants to
exporters.

6. Write short notes on: (a) Documentary Check versus Physical Examination (b) Release of
Mate’s Receipt.

7. Discuss the procedure of export in detail.
8. What precautions must consider while doing export?

Answers: Self Assessment

1. Export 2. Factoring
3. Invoice 4. Cash in Advance

5. Export 6. Export Management Software
7. Countries 8. International
9. False 10. True
11. True 12. False

12.6 Further Readings

Books International Marketing - Analysis and Strategy by Sak Onkvisit, John.J.Shaw

International Marketing, Awdrew Mcauley
International Marketing, Dana-Nicoleta Lascu
International Marketing, Philip. R. Cateora and John . L. Graham
Varshney, R.L. and Bhattacharya, B. (2001), International Marketing: An Indian
Perspectives, Sultan Chand, New Delhi

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