Page 4 - DMGT547_INTERNATIONAL_MARKETING

SYLLABUS
International Marketing

Objectives:

On completion of this course students should be able to critically analyze the international marketing environment in
terms of markets structures and size, legal frameworks, political structures, financial markets etc for managing products
and services, and other marketing mix factors.

On completion of this course students should understand how to combat international competitiveness of firms by way
of effective adaptation of marketing mix elements.

S.No. Description
1. The Concept of International Marketing, Emerging Opportunities in International Markets, WTO
2. Decision-making Process for International Markets: Identification of International Markets, Segmentation of
International Markets, Selection and Tools for International Market Analysis.
3. The Political Environment of International Market, The International Legal Environment, International Market
Research
4. Product Strategy for International Markets: Standardization vs. Adaptation, Factors Influencing Product
Adaptation in International Markets.
5. Trade off Strategy, IPLC, Product Strategy
6. Pricing Decisions for International Markets: Pricing Decisions, Pricing Approaches, Factors Influencing Pricing
Decisions, Terms of Payment, Type of Payment, Terms of Delivery: Dumping, Counter Trade, Transfer Pricing,
Grey Marketing
7. International Logistics and Distribution: Types of International Distribution Channels, International Logistics,
Value Chain Concept
8. Communication Decisions for International Markets
9. Export Procedure and Documentation
10. Negotiating with Intentional Customers, Partners, and Regulators, Global E-marketing