Page 5 - DMGT547_INTERNATIONAL_MARKETING

CONTENT

Unit 1: Basics of International Marketing 1
Navneet Kaur, Lovely Professional University

Unit 2: World Trade Organization 18
Ashwani Panesar, Lovely Professional University

Unit 3: Political Environment of International Marketing 48
Ginni Nijhawan, Lovely Professional University

Unit 4: International Legal Environment 72
Ashwani Panesar, Lovely Professional University

Unit 5: International Market Research 90
Hitesh Jhanji, Lovely Professional University

Unit 6: Negotiation and Decision Making 110
Ashwani Panesar, Lovely Professional University

Unit 7: Product Strategy for International Markets 124
Neha Khosla, Lovely Professional University

Unit 8; Pricing Decisions for International Markets 139
Hitesh Jhanji, Lovely Professional University

Unit 9: Terms of Payment and Delivery 156
Ashwani Panesar, Lovely Professional University

Unit 10: International Logistics and Distribution Channels 171
Ginni Nijhawan, Lovely Professional University

Unit 11: Communication Decision for International Markets 189
Ashwani Panesar, Lovely Professional University

Unit 12: Export Procedures and Policies 203
Navneet Kaur, Lovely Professional University

Unit 13: Export Documentation 222
Ashwani Panesar, Lovely Professional University

Unit 14: Global E-Marketing and EDI 238
Neha Khosla, Lovely Professional University