Page 76 - DMGT547_INTERNATIONAL_MARKETING

Unit 3: Political Environment of International Marketing

Answers: Self Assessment Notes

1. Government 2. One Party
3. Environmental 4. Business Operations
5. Political Climate 6. 28

7. MNC 8. Private
9. Policy Makers 10. 1993
11. Privatisation 12. IDA
13. MIGA 14. 1956
15. IFC

3.9 Further Readings

Books Cateora and Graham, International Marketing, McGraw Hill, 2007
Cateora, Philip R., Mary C. Gilly, and John L. Graham, International marketing,
14th Edition, New York: McGraw-Hill Irwin, 2009.

Charles W.L. Hill, International Business Competing in the Global Marketplace,
4th Edition, Tata McGraw-Hill Publishing Company Limited
Chase Richard, Jacob Robert, Aquillano and Agarwal Nitin, Operations
Management, 11th Edition, Tata McGraw-Hill Publishing Company Limited
Justin Paul, International Business, (3rd Edition), Prentice Hall of India
Kotabe, Masaaki, and Kristiaan Helsen, Global Marketing Management, Hoboken,
NJ: J. Wiley, 1998.
Vasudeva, PK, International Marketing, Excel Books, New Delhi, 2010

Online links http://globalmarketingtoday.wordpress.com/about/getting-global-the-
political-legal-environment/
http://www.egyankosh.ac.in/handle/123456789/57

http://www.exporthelp.co.za/modules/1_considering_exporting/
env_political.html
http://toolkit.smallbiz.nsw.gov.au/part/21/104/479

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