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Unit 2: Cultural Aspect of International Assignments

Individualism: It measures the extent to which the individuals in the country consider themselves Notes
as distant entities.
Intercultural communication: It is the process of communication between the individuals from
different cultures.
Leadership: Ability of an individual to influence the group to achieve the goal.
Motivation: Process of increasing the individuals’ performance to attain his goals.

Particularism: It believes that unique circumstances and relationships re more important
considerations in determining what are good and right.
Universalism: When people believe what is true and good can be discovered, applied and
defined.

2.7 Review Questions

1. “Nationality (culture) had three times more influence on the shaping of managerial
assumptions than any of the respondents”. Do you agree? Justify.
2. Analyse the impact of the culture on the motivation of the employee’s internationally.
3. Being the HR of the international company, can you throw light on the importance of
multi cultural teams in the success of the international assignment?
4. Examine the critical issues that may affect the implementation of organisational cultures.
5. “Effective corporate communication is the key to the managers’ success internationally”.
Justify giving examples.
6. Examine the role and relevance of culture in international HRM.
7. Bring out the comparison in HR practices followed in Japan and China giving examples.

8. Analyse how managerial styles may vary depending on the cultural context.
9. Critically analyse the cultural differences across India and USA.
10. Do you think that culture makes an organisation sensitive to operate in international
environment? Justify giving example.
Answers: Self Assessment

1. Language 2. Education
3. Aesthetics 4. Culture
5. Values 6. False
7. True 8. True

9. False 10. True
11. Attitude 12. Knock
13. True 14. False
15. True

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