Page 8 - DMGT548_GLOBAL_HRM
P. 8

Unit 1: Introduction to Global HRM




          people and  information among their subsidiaries  and this  demands a  complex process  of  Notes
          coordination and cooperation involving strong cross-unit integrating devices, a strong corporate
          identity and a well developed worldwide management perspective. National cultural traits also
          play a critical role  in the  conduct of business by influencing customer preferences and the
          values, beliefs and behaviour of employees. Thus, culture affects both internal and external
          perspectives of management, including the cost of doing business and its results. People play a
          key  role in any type of business activity but their role has become  very critical in the  new
          economy and service sector.
          Even those organisations who consider themselves immune to transactions across geographical
          boundaries are connected to the wider network globally. They are in one way  or the  other
          dependent upon organisations that may even not have heard about. There is interdependence
          between organisations in various areas and functions.
          The  preliminary function of global Human Resource  Management is  that the organisation
          carries a local appeal in the host country despite maintaining an international feel. All HRM
          functions are carried out in a global context.


                 Example:  Any multinational/international company would  not like  to  be called  as
          local, however the same wants a domestic touch in the host country and there lies the challenge.

          The field of Global  Human Resource Management has been characterised  by three broad
          approaches.
          1.   Firstly,  it  emphasises cross-cultural  management  approach  and  examining  human
               behaviour within organisations from an international perspective.
          2.   Secondly, a comparative industrial relations and HRM literature seeks to describe compare
               and analyse HRM systems in various countries.
          3.   Thirdly, to focus on aspects of HRM in multinational firms.

          1.1.1 Objectives of Global  HRM

          We may therefore, enumerate the objectives of global HRM as follows:
          1.   Create a local appeal without compromising upon the global identity.

          2.   Generating awareness of cross cultural sensitivities among managers globally and hiring
               of staff across geographic boundaries.
          3.   Training upon cultures and sensitivities of the host country.



          Did u know?
             1.  Licensing – a technique of market entry wherein the firm do not bear the costs and
                 risks of entering into the foreign market on its own but generate revenue from the
                 royalties after the transfer of technological know-how.
             2.  Joint venture – a cooperative agreement between  two firms  to enter into a  new
                 market jointly.

             3.  The  wholly-owned subsidiary  –  A  subsidiary whose  parent companies  owns
                 percentage of its common stock.
          The strategic role of Human resources Management in such a scenario is to ensure that HRM
          policies are  in tandem with and in support of the firm’s  strategy, structure and controls.



                                           LOVELY PROFESSIONAL UNIVERSITY                                    3
   3   4   5   6   7   8   9   10   11   12   13