Page 151 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes 6. Mixed Plan: The mixed floor plan takes into consideration angular, diagonal and straight
layout to give rise to the most functional store lay out.

Figure 7.6: Mixed Plan

Source: http://www.managementstudyguide.com/store-design-and-layout.htm

Did u know? Pathway Plan is most suitable for large stores that are single level. In this plan
there is a path that is unobstructed by shop fixtures, this smoothly guides the consumer
through to the back of the store. This is well suited for apparel department stores, as the
clothes will be easily accessible.

The final element of a well-executed retail space is the staging of the consumer’s perspective.
It is the role of retail design to have total control of the view that the consumer will have of the
retail space. From the exterior of a retail store the consumer should have a clear unobstructed
view into the interior.

Additionally, some of the layout circulation types:
1. Free-flow Circulation: Free-flow Layout is a type of store layout in which fixtures and
merchandise are grouped into free-flowing patterns on the sales floor.

Its advantages include:
 Allowance for browsing and wandering freely,
 Increased impulse purchases,
 Visual appeal Flexibility.
On the other hand disadvantages includes:

 Loitering encouraged,
 Possible confusion,
 Waste of floor space, Costly,

 Difficulty of cleaning,
 Merchandise and fixtures are grouped in clusters as in boutiques.

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