Page 150 - DMGT552_VISUAL_MERCHANDISING

Unit 7: Retail Design and Circulation Plan

3. Curved Plan: This is also called angular floor plan. The fixtures and walls are given a Notes
curved look to add to the style of the store.

Figure 7.4: Curved Plan

Source: http://www.managementstudyguide.com/store-design-and-layout.htm

Angular floor plan gives a more sophisticated look to the store. Such layouts are often
seen in high end stores. It aims to create an intimate environment that is inviting. In this
plan there is an emphasis on the structure of the space including the walls, corners and
ceiling this is achieved by making the structure curved and is enhance by circular floor
fixtures. Although this is a more expensive layout it is more suited to smaller spaces like
salons and boutiques.
4. Varied Plan: In this plan attention is drawn to special focus areas, as well as having storage
areas that line the wall. This is best suited footwear and jewellery retail stores.
5. Geometric Plan: The racks and fixtures are given a geometric shape in such a floor plan.
The geometric floor plan gives a trendy and unique look to the store. It uses the racks and
the retail floor fixtures to create a geometric floor plan and circulation movement. By
lowering parts of the ceiling certain areas can create defined retail spaces. This is well
suited for appeal stores.

Figure 7.5: Geometric Plan

Source: http://www.managementstudyguide.com/store-design-and-layout.htm

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