Page 193 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes  Most professionals will agree that the buying process is 90% analytical and 10% intuitive.
 The most critical aspect of a successful operation, buying/merchandise management is
what retail is all about.

 “Qualitative Analysis” refers to “identifying the proper components in a mixture.”
 Information is power.
 “Found-Space” Displays refers to product presentations that utilise small but nonetheless
usable areas of the store, such as the tops of product carousels or available wall space.
 Merchandise displays can sometimes be utilised to educate customers.
 An array of different types of fixturing may provide flexibility.

9.6 Keywords

“Found-Space” Display: “Found-Space” Display refers to product presentations that utilise
small but nonetheless usable areas of the store, such as the tops of product carousels or available
wall space.
Merchandise Presentation: Merchandise Presentation is the science of arranging merchandise in
order to enhance the viewer’s perception and create a sense of added value.

Merchandise: Merchandise refers to the goods bought and sold in business.
Merchandising: Merchandising refers to the activities aimed at quick retail sale of goods using
bundling, display techniques, free samples, on-the-spot demonstration, pricing, shelf talkers,
special offers, and other point-of-sale methods.
Off-shelf Display: Off-shelf display is the promotional display which is used in grocery stores.
Qualitative Analysis: Qualitative Analysis refers to “identifying the proper components in a
mixture.”
Showcase Displays: Showcase Displays are usually located in high traffic areas and typically
feature multiple tiers for product display and a sliding door on the clerk’s side for access.

Storefront Window Displays: Storefront Window Displays open on to a street or shopping mall
walk or courtyard and are intended to attract passerby that might not otherwise enter the store.

9.7 Review Questions

1. Define the term merchandise.

2. What is merchandising aimed at?
3. Discuss merchandise presentation in detail.
4. Discuss the merchandise presentation from a customer’s perspective.

5. “An organisation may have predetermined standards for merchandise presentation”.
Elucidate.
6. “Most professionals will agree that the buying process is 90% analytical and 10% intuitive”.
Justify the statement.
7. What is the most critical aspect of a successful operation, buying/merchandise management?
8. What is the benefit of having qualitative analysis?

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