Page 194 - DMGT552_VISUAL_MERCHANDISING

Unit 9: Merchandise Presentation

9. How will you explain that Information is power? Notes
10. What is a promotional calendar? What is its significance?
11. Differentiate amongst storefront window displays, showcase displays and “found-space”
displays.
12. “Merchandise displays can sometimes be utilised to educate customers”. Discuss.
13. Why it is advised not to overcrowd a display?
14. What are the two essential ways of presenting merchandise in a store?

15. How will you account for the statement that, for many retailers, the most important
display space is their windows?

Answers: Self Assessment

1. Merchandise 2. Merchandising
3. Presentation 4. Customer’s

5. Predetermined 6. False
7. True 8. True
9. True 10. True

11. Storefront Window 12. Showcase
13. Found-Space 14. Educate
15. Over 16. True
17. True 18. True
19. True 20. True

9.8 Further Readings

Books Barry Berman & Joel R Evans (2006). Retail Management: A Strategic Approach.
Pearson Education.
Levy, Michale & Barton A. Weitz (2009). Retailing Management. Tata Mc Graw Hill.

Pradhan Swapana (2009). Retailing Management. Tata Mc Graw Hill.
Bhalla, Swati and S. Anurag (2010). Visual merchandising. Tata Mc Graw Hill.

Online links www.visualmerchandisingasia.com/merchandise-presentation

www.slideshare.net/getuseto/chapter-2-merchandise-presentation
en.wikipedia.org/wiki/Visual_merchandising
www.managementstudyguide.com/visual-merchandising.htm

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