Page 203 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes Cross merchandising is a viable merchandising solution for e-commerce stores. Choose a method
that is suited to your unique situation. Grouping merchandise is similar to suggestive selling
without the verbal aspect. Customers tend to spend more money when cross merchandise
presentation strategies are used.

Figure 10.1: Cross Merchandising in a Retail Store

Source: flickr.com
Self Assessment

State whether the following statements are true or false:
16. Some retailer do not wants to boost their sales.
17. The increase in sales can be either through the main line of products which he is stocking
or complimentary goods which may arouse interest in the customer.
18. Maintaining stocks of complimentary goods along the main line is known as Cross
Merchandising.
19. In today’s era where every retailer is trying to increase the footfalls in his outlet it is very
essential that he adopts the cross merchandising in strategic manner.
20. It makes it relatively easy for the retailer to convince the customer with a wider range of
same utility products for the ultimate purchase.

198 LOVELY PROFESSIONAL UNIVERSITY