Page 206 - DMGT552_VISUAL_MERCHANDISING

Unit 10: Dominance Factor in Merchandise Presentation

Visual Merchandise Design: Visual merchandise design is based on such elements as lighting, Notes
merchandise selection, and the principles of display employed to ensure success.
Visual Merchandising: Visual merchandising is the activity and profession of developing the
floor plans and three-dimensional displays in order to maximise sales.

10.7 Review Questions

1. What is dominance means?

2. Define the term dominance factor.
3. List various types of dominance factors in merchandise presentation.
4. How colour is an influencing dominating factor?
5. Write short notes on:
(a) Dominance by Coordination

(b) Dominance by Brand Name
6. What is the role of budget in merchandising presentation?
7. What are the essentials of budget in a merchandising presentation?

8. In what way can a store that utilises mannequins reduce its outlay for such forms while
still capturing the shopper’s attention?
9. Write short notes on:

(a) Dominance by Size
(b) Dominance by Price
(c) Dominance by End Use
10. By what means can a visual merchandiser cut costs for materials and props?
11. Why must the visual merchandiser pay strict attention to safety when creating
presentations?
12. What are some of the safety points that should be considered when planning and installing
a display?
13. What types of knowledge must the visual merchandiser possess in order to develop a
career?
14. Discuss the concept of light and colour.
15. What is cross merchandising? Discuss in detail.

Answers: Self Assessment

1. Eye-catching 2. Exciting
3. Functional 4. Dominance factor

5. Effective 6. True
7. True 8. True
9. False 10. True

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