Page 27 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes 13. True 14. True
15. False 16. True
17. Organised players 18. Core competencies
19. Boom 20. Demographics.

1.10 Further Readings

Books Barry Berman, Joel R. Evans, Tom Mahaffey(2005), Retail Management: A Strategic
Approach, Pearson Education.
Berman B. Evans J. R. (2004), Retail Management, 9th Edition, Pearson Education.

David Gilbert (2002), Retail Marketing Management, 2nd edition, Pearson Education.
Levy IM. and Weitz B. A (2004), Retailing Management, 5th ed., Tata McGraw Hill.
Swapna Pradhan (2009), Retailing Management Text & Cases, Tata McGrawHill.

Online links en.wikipedia.org/wiki/Retail
www.knowthis.com/retailing/what-is-retailing/
www.iilm.edu/iilm/Retail%20Management%20Self-Learning%20Manual.pdf
www.udel.edu/alex/chapt17.html

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