Page 28 - DMGT552_VISUAL_MERCHANDISING

Pavitar Parkash Singh, Lovely Professional University Unit 2: World of Visual Merchandising

Unit 2: World of Visual Merchandising Notes

CONTENTS
Objectives
Introduction

2.1 Visual Merchandising: Definition, Meaning and Functions
2.1.1 Definition and Meaning of Visual Merchandising
2.1.2 Functions of Visual Merchandising

2.2 Components of Visual Merchandising
2.2.1 Make Merchandise the Focal Point
2.2.2 Right Choice of Colours is Vital
2.2.3 Display Themes to Appropriately Support the Product
2.3 History and Evolution of Visual Merchandising

2.3.1 Trends in Visual Merchandising in India
2.3.2 Visual Merchandising and the Changing Face of Retail
2.3.3 Status of Visual Merchandising in India

2.3.4 Current Status of Visual Merchandising
2.4 Understanding Retail in India
2.4.1 Role of Retail in Nations Economy
2.5 Summary
2.6 Keywords

2.7 Review Questions
2.8 Further Readings

Objectives

After studying this unit, you will be able to:

 State the Definition and Meaning of Visual Merchandising
 Discuss the Functions of Visual Merchandising
 Analyse the Components of Visual Merchandising
 Describe the History of Visual Merchandising

 Explain the Trends in Visual Merchandising
 Discuss about Retail in India
 Explain Role of Retail in Nations Economy

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