Page 44 - DMGT552_VISUAL_MERCHANDISING

Unit 2: World of Visual Merchandising

5. What is the essence of perfect design process? Notes
6. “Awareness of happenings in fashion world is needed so as to keep up-to-date with the
dynamics of the market constantly.” Elucidate.

7. Who is the target source of retailer visual image? How displays are done?
8. What are cross and complimentary merchandising techniques?
9. Differentiate between general and special lighting effect.
10. What are themes? On what basis, the retailers’ themes depend?

11. What are the different types of themes known to you?
12. Explain how does food retailing has become an important retail business in the national
arena, with large format retail stores, establishing stores all over India.

Answers: Self Assessment

1. Visual Merchandising 2. Aesthetically

3. Upcoming 4. Passion
5. Ideas 6. Up-to-date
7. True 8. True

9. True 10. False
11. False 12. True
13. True 14. Display
15. Mannequins, props 16. Complimentary
17. Windows 18. False

19. False 20. True

2.8 Further Readings

Books Barry Berman & Joel R Evans (2006). Retail Management: A strategic Approach,
Pearson.

Levy, Michale & Barton A. Weitz (2009). Retailing Management. Tata McGraw Hill.
Pradhan Swapana (2009). Retailing Management. Tata McGraw Hill.
Swati Bhalla and Anurag S (2010). Visual merchandising. Tata McGraw Hill.

Online links en.wikipedia.org/wiki/Visual_merchandising
www.financialexpress.com/news/the visual-merchandising/62649
www.businessdictionary.com/definition/visual-merchandising.html
www.managementstudyguide.com/visual-merchandising.htm

LOVELY PROFESSIONAL UNIVERSITY 39