Page 97 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes
Figure 5.4: Display

Maintain and Modify Fashion Mannequins

1. Assess ex-storage mannequins to ascertain maintenance requirements.
2. Recycle mannequins in whole or part using a variety of methods to create new mannequins.
3. Update mannequins to service window themes.
4. Customise mannequins to suit lifestyle themes and images.

Props and merchandisers may be used in retail windows, in-store displays, exhibitions, corporate
promotional displays, and corporate or social events and may include:
1. Formal display props

2. Asymmetrical props
3. Minimalist props
4. Dynamic props
5. Harmonious props

6. Rhythmic props
7. Trompe l’oeil finishes on three-dimensional and three-dimensional surfaces
8. Miniature three-dimensional props

92 LOVELY PROFESSIONAL UNIVERSITY