Page 89 - DMGT553_RETAIL_STORE_MANAGEMENT
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Retail Store Management




                    Notes          2.  Use locked trash dumpsters to decrease the risk of merchandise being thrown into the
                                       dumpster and retrieved later.
                                   3.  Do not permit personnel to park near loading docks or exit doors. A longer walk to stash
                                       or transport items can be a real deterrent to employee theft.
                                   4.  Strictly enforce inventory control and tracking procedures.
                                   5.  Follow up on all references when hiring any new employee.

                                   6.  Implement an anonymous tip program that motivates employees to report theft, drug
                                       abuse, and other business abuses by both coworkers and outsiders.
                                   7.  Keep a close tab on customers who spend a lot of time in your store. The closer you watch,
                                       the less likely a shoplifter is to target your store.
                                   8.  Place observation cameras at strategic locations. As long as the red lights blink, they can
                                       be fake cameras. One fast-food chain I know has three dummy cameras that appear to be
                                       hidden but are easily observed by employees when they are peering down at the cash
                                       register. They are inexpensive because they don’t work! However, the store also has one
                                       real camera that is very well hidden. Employees who decide to raid the cash register
                                       naturally turn away from the three cameras they think are observing them, shielding
                                       their misdeeds with their bodies.
                                   What they don’t realize is that they have turned directly to face the working, well-hidden
                                   camera. They are surprised when, a week or two later, they are laid off without explanation. The
                                   company never actually accuses them of stealing; if it did, it would have to reveal the presence
                                   of the hidden camera, and then the game would be over.

                                   Self Assessment

                                   State whether the following statements are true or false:

                                   6.  Cost of Goods (COG) is what you pay the vendor for products.
                                   7.  Retail Selling Price of Merchandise is what your customers pay the store for these goods.
                                   8.  Initial Margin is the difference between retail and cost expressed as a percentage of retail.

                                   9.  Vendors are generally forced to reduce credit.
                                   10.  Delivery terms indicate when and where the title of the merchandise passes from the
                                       seller to the buyer.




                                     Caselet     Retail Location Analysis

                                           here has been a growing interest among the academia and the private sector for the
                                           use of GIS techniques in the analysis and planning of retail store network. Over the
                                     Tpast few decades the methodologies used for research of sighting of retail outlets
                                     have become more sophisticated as a result of applicable modeling procedures being
                                     developed with GIS. This study conducts a retail location analysis of the relationship
                                     between the fast-food store performance of McDonald’s and Burger King and the various
                                     spatial and socio-economic factors of their respective catchment areas. Analytical procedures
                                     in GIS and statistical techniques have been applied to carry out the analysis in this study.
                                     Study areas have been partitioned into a set of Thiessen polygons and into various spatial
                                                                                                         Contd....



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