Page 5 - DMGT554_RETAIL_BUYING
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CONTENT
Unit 1: The Buyer's Role 1
Pavitar Parkash Singh, Lovely Professional University
Unit 2: Buying for Traditional Retail Organizations 21
Pavitar Parkash Singh, Lovely Professional University
Unit 3: Buying for Discount Operations 36
Pavitar Parkash Singh, Lovely Professional University
Unit 4: Buying for Off-price Retail Operations 48
Pavitar Parkash Singh, Lovely Professional University
Unit 5: Buying for Off-site Retail Operations 63
Pavitar Parkash Singh, Lovely Professional University
Unit 6: Market Specialist 76
Anand Thakur, Lovely Professional University
Unit 7: Consumer Analysis 86
Anand Thakur, Lovely Professional University
Unit 8: Merchandise in Retailing 104
Anand Thakur, Lovely Professional University
Unit 9: Buying Decisions 118
Anand Thakur, Lovely Professional University
Unit 10: Purchasing in the Domestic and Foreign Marketplace 132
Anand Thakur, Lovely Professional University
Unit 11: Wholesale Purchasing and Negotiation with Vendors 153
Anand Thakur, Lovely Professional University
Unit 12: Merchandise Pricing 177
Pavitar Parkash Singh, Lovely Professional University
Unit 13: Private Label Brands 198
Pavitar Parkash Singh, Lovely Professional University
Unit 14: Disseminating Product Information to Retail Personnel 215
Pavitar Parkash Singh, Lovely Professional University
