Page 79 - DMGT554_RETAIL_BUYING

Retail Buying

Notes 5.6 Keywords

Bricks and Mortar: Bricks and mortar refers to businesses that have physical presences.
Catalog: Catalog is a complete list of items, typically in alphabetical or other systematic order.

Chain Organizations: Chain organizations are groups of retail stores engaged in the same
general field of business that operate under the same ownership or management.
E-Tailing: E-tailing is the selling of retail goods on the Internet.

Full-line Department Store: It is a department store which offers many different lines of products,
including clothing, sporting goods, food, furniture, electrical goods, etc., and many different
services, including wrapping, delivery and credit.

Home Shopping Network: Home Shopping Network is a 24-hour/7, a home based shopping
television network.
Specialized Department Store: Specialized department store usually have “large” stores that
feature a flagship and, perhaps, no more than one hundred branches.
Specialty Chains Department Store: Specialty chains department store is a company with
anywhere from two to more than a thousand “small” units.

5.7 Review Questions

1. Discuss the method in which many merchants broadened their playing fields to attract
more shoppers to their companies.
2. How have some major department stores expanded their catalog offerings that were once
limited to holiday shopping seasons and other peak selling periods?

3. Why do retailers sell some merchandise in their catalogs that they don’t sell in their
stores?
4. Discuss the marketing tools which have the home shopping networks used to attract more
attention to their merchandise.
5. Describe why the cable “shows” such as HSN and QVC make use of celebrities to sell their
products?

6. Discuss the purpose of interactive retail Web sites on the Internet.
7. Why are shoppers attracted to the Internet for their shopping needs? Explain.
8. Explain the “personal model” feature that Lands’ End uses on its Web site to distinguish it
from its competitors.
9. Discuss the manner in which retailers with stores operate Web sites.
10. Explain the duties and responsibilities of many store buyers that are not needed to be
performed by those purchasing merchandise for catalogs, home buying networks, and the
Internet.

Answers: Self Assessment

1. department stores 2. Full-Line

3. Specialty chains 4. Specialized
5. Spiegel 6. Revenue

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