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Retail Buying Anand Thakur, Lovely Professional University

Notes Unit 6: Market Specialist

CONTENTS
Objectives
Introduction

6.1 Retail Specialist
6.1.1 Education
6.1.2 Considerations

6.2 Retail Marketing
6.3 Retail Market Specialists
6.4 Challenges of Retail Marketing
6.4.1 High-ticket Items Require a Consumer Sacrifice
6.4.2 Small Stores Have Limited Merchandise

6.4.3 Trendy Stores are Expensive
6.5 Summary
6.6 Keywords

6.7 Review Questions
6.8 Further Readings

Objectives

After studying this unit, you will be able to:
 Define Retail Specialist

 Discuss the Retail Marketing
 Describe the Retail Market Specialists
 Explain the Challenges of Retail Marketing

Introduction

When you run your own business, you must focus on the big picture: sales goals, marketing
strategy, operations, financing, and compliance with rules and regulations. However, if your
business is a retail store, you also need to tend to day-to-day selling to customers. You can
maintain your focus on larger issues by hiring retail specialists. In this unit, we will discuss
about retail specialist. We will also focus on retail market specialist, and challenges of retail
marketing.

6.1 Retail Specialist

Retail specialists, also known as sales associates or retail salespersons, help customers find the
products and services that they want to buy. They explain the features of your offering, and
might demonstrate its uses. Depending on the requirements of your establishment, they might

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