Page 152 - DLIS101_LIBRARY_AND_INFORMATION_SOCIETY

Unit 14: Promoters of Library and Information Services

• Regular publications and the preparation of resource lists and pamphlets and special library Notes
publications should also be published.
• Designing campaigns to meet the needs of people with physical and sensory disabilities.
• Organization of book fairs and displays and exhibits of library resources and services through
posters, charts, pamphlets etc.
• Organization of fund-raising activities and campaigns.
• Organization of annual library week celebrations and special years of celebration and anni-
versaries and other collective promotional activities.
• A web page is a good way of promoting library information services and resources. So the
library websites of a public library must be created and links to and from related websites
and portals should be provided.
• Attractive information brochures with CD-ROM and leaflets should be distributed widely in
order to provide information about the collection and services of the library.
• Newspapers and magazines should be used for dissemination of information related to the
various programmes and activities being performed by the library.

State your views how promotion plan is used to promote resource collection and
services of library.

Self Assessment

Fill in the blanks:
1. ...... is a total system of interacting business activities to plan, price, promote and distribute
want satisfying products and services and present to potential customers.
2. During the ...... the first library associations from outside Europe and the U.S joined.

14.4 International Federation of Library Associations and Institutions

The International Federation of Library Associations and Institutions (IFLA) is the leading
international association of library organisations. It is the global voice of the library and information
profession, and its annual conference provides a venue for librarians to learn from one another. The
IFLA forum promotes international cooperation, research and development in all fields related to
library activities. A very important and close partner of the IFLA is UNESCO. Several of the manifestos
prepared by committees of the IFLA have been recognized as UNESCO manifestos.

IFLA was founded in Edinburgh, Scotland, in 1927 when library associations from
14 European countries and the United States signed a resolution at the celebration
of the 50th anniversary of the Library Association of the United Kingdom. Isak
Collijn, head of the National Library of Sweden, was elected the first president.
The first constitution was approved in Rome in 1929 during the World Congress
of Librarianship and Bibliography.
During the 1930s the first library associations from outside Europe and the US joined, these being
China, India, Japan, Mexico and the Philippines. By 1958 membership had grown to 64 associations

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