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Management of Libraries and Information Centres

                     Notes              the principle of suddenness allows modifying strategic positions;
                                        the principle of balanced risk provides financing the most risky investments at its own cost
                                         and expense.


                                   E.V. Minaeva suggested the following guidelines of economic develop-
                                   ment of companies
                                        practicality (the determination of the primary objective of long-term development);
                                        renewal (renovation of production, technology, enterprise infrastructure);
                                        in-depth raw material processing;
                                        social significance;
                                        knowledge updating;
                                        continuity (constant ratio of capital turnover acceleration, business solvency in economic
                                         capacity development);
                                        neutrality (registration and use of market environment in productive activity);
                                        consistency;
                                        competitiveness;
                                        controlling.
                                   Corporate reputation is managed by corporate employees. There are several generally recognized
                                   principles backing HCM. Prominent inter section is the democratization of management, on what
                                   cooperative attitude depends; awareness of individuals and their needs; justice, respect for social
                                   equity and coherence. There are two groups of HRMS building principles in an organization.
                                      1. The principles, characterizing requirements as to HRMS establishing.
                                      2. The principles that guide HRMS development.
                                   All the principles of HRMS creating are implemented in the combination, depending on particular
                                   HRMS business environment.
                                   Corporate reputation management is of clearly defined strategic character. LS Blyakhman identified
                                   the following broad principles of strategic management:
                                        the separation of assets and liabilities (ownership function) and production management
                                         (director’s or manager’s functions);
                                        income and expenditure planning ahead;
                                        sharing the tasks of strategic and operations management;
                                        the division of profit receiving tasks into long-range objectives and present-day problems;
                                        a variety of management strategies;
                                   Corporate reputation creation can be considered as an investment. Et. LS Blyakhman identified the
                                   principles that provide the preparation and making of strategic investment decisions:
                                        consideration of an enterprise as an open economic and social self-coordinating system;
                                        record keeping on baseline business strategies;
                                        preferred alignment with an entrepreneurial style of strategic investment management;
                                        combining of long-term and day-to-day investment management;
                                        adaptable investment strategy subject to the change of the investment environment factors;
                                        alternative strategic investment choices;
                                        the usage of innovation activity results;
                                        investment risk level assessment;
                                        alignment with the professional model of investment managers;
                                        development of the business investment strategy with the appropriate organizational struc-
                                         tures of Administration/Management.
                                   The determination of corporate reputation level comprises an element of assessment there are
                                   principles of enterprise value (business worth) assessment:

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