Page 22 - DLIS003_LIBRARY ADMINISTRATION AND MANAGEMENT
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Unit 1: Library Administration and Management




          1.5 Library Management                                                                Notes

          The management of a library means, in simple terms, efficient and effective management of
          material (information resources), machinery, men and money to meet the objectives of the
          library. From the discussion made so far about management theories, principles and procedures,
          it is obvious that they are very much relevant in managing libraries too. Yet it is very important
          for us to note that libraries are basically paternalistic, service-oriented and not-for-profit
          organizations. As a matter of fact, it is that part of management which is called “service
          management” which is more important to libraries than the management of industrial and
          profit-oriented organizations.
          At this juncture, it is necessary for us to have a quick look at some of the basic characteristics of
          service and not-for-profit organizations. Four important characteristics of service are:
          Intangibility (or impalpability): Services often may not directly appeal to the, senses of customers.
          Inseparability (i.e., customer participation in service production): Service is usually produced
          in the presence of customers and service production and consumption are inseparable.
          Heterogeneity (variability): Service rendered cannot be fully standardised and as a result there
          will be variations in the quality of service rendered to different customers.
          Perishability (Non-inventoriability): Many times service cannot be stored and an inventory
          developed for later physical distribution.

          In addition to the above four of fundamental characteristics of service the following other
          characteristics of the service for not-for-profit organizations are worth noting. It is difficult to
          measure and compare performance of service organizations. It is equally difficult to inspect
          quality, determine and implement specifications, take samples and try in advance as well as
          determine the cost of a service. The relationship between costs and benefits (i.e. inputs and
          output/outcome) is blurred. Output is often a mix of physical facilities and mental or physical
          labour. There is no title or ownership transfer when a service is rendered. Service organizations
          are labour (personality) and equipment intensive and are dominated by professionals. In service
          organizations, excellence is rare and mediocrity common and, surprisingly, dissatisfaction is
          rarely conveyed by customers. Service organizations are usually small and operate at a single
          location. Lastly, market forces play a less significant role in service organizations. The
          characteristics of service organizations are by no means exhaustive. But these are most basic and
          have their impact on the nature and style of service management.
          Management of a library (as a service organization) is accomplished by a combination of basic
          management functions and skills discussed earlier as well as management of roles. One can
          think of three important roles for a library manager:

          1.   Interpersonal role: (a) library manager as a figurehead with duties of a ceremonial nature,
               (b) leading role, (c) Raison role.

          2.   Informational role: (a) perpetually scanning and monitoring information, (b) disseminator
               role, (c) specific role of informing and satisfying various groups.
          3.   Decisional role: (a) As entrepreneur looking out for new ideas and adopt them for change
               (b) solving unanticipated problems and handling disturbances, (c) resources allocation
               role of dividing work and delegating authority, (d) negotiator role.

          Libraries have grown with times in the social, cultural, scientific and technological environments
          in which they have been developing and operating. Modem libraries are not merely storehouses
          of knowledge and information but are also live and active institutions involved in a vital




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