Page 161 - DLIS402_INFORMATION_ANALYSIS_AND_REPACKAGING

Information Analysis and Repackaging

Notes • Marketing feedback is important for any organization. Changing customer needs, evolving
technology trends, increasing competition necessitate the need to process market feedback
and communicate to other departments of the organization.
• There is a wide variety of market information systems or services. OECD countries have tra-
ditionally emphasised the importance of information provision for the agricultural sector, a
notable example being the service provided by USDA.

8.6 Keywords

Information of Marketing : Is measurable communication aimed at increasing knowledge and
creating competence within the target groups.
Marketing Intelligence System : Determines the intelligence needed, collects it by searching the
environment, and delivers it to marketing managers who need
it.

8.7 Review Questions

1. Describe the marketing intelligence system?
2. How marketing feed back is important for an organisation.
3. What are the main objectives of the libraries?

Answers: Self Assessment

1. business publications 2. marketing managers 3. weaknesses, strengths
4. purchase, inventory 5. (a) Marketing information system
6. (b) FAO

8.8 Further Readings

Atherton, P. Handbook of information systems and services. Paris: UNESCO, 1977.
Saracevic, T and Wood JS: Consolidation of information: A Handbook of evaluation,
Restructuring and Repackaging of Scientific and technical Information, Paris: UNESCO,
1981.
Information Analysis, Repackaging, Consolidation and Information Retrieval by P S G
Kumar, Publisher: Br Publishing Corporation (2004).

Online links http://marketingteacher.com/lesson-store/lesson-services-marketing.html
http://www.informationmarketingelite.com/
http://www.dobney.com/market_intelligence.htm
http://www.businessdictionary.com/definition/

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