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Academic Library System
Notes 3.2 Types of Planning
• Architectural planning
• Business plan
• Comprehensive planning
• Contingency planning
• Economic planning
• Enterprise Architecture Planning
• Event Planning and Production
• Family planning
• Financial planning
• Land use planning
• Life planning
• Marketing plan
• Network resource planning
• Operational planning
• Strategic planning
• Succession planning
• Urban planning
3.2.1 Objectives and Policies
The Objectives
The objectives are general parts of the planning process. They are the end-results towards
which all business activities are directed. They are needed in every aspect where performance
and result directly and vitally affect the survival and success of the firm. In other words, the
objective of the firm justifies its existence.
Newman and summer stated that “For managerial purposes, it is useful to think of objectives
as the results we want to achieve. Objective covers firm’s long-range plans specific departmental
goals and short-term individual assignment also.”
The Policies
Policies are specific guidelines and constraints for managerial thinking on decision-making
and action. Policies provide the framework within which decision-makers are expected to
operate while making organizational decisions. They are the basic guides to be consistent in
decision-making.
3.2.2 Planning Basics
Essentials of Planning
Planning is not done off hand. It is prepared after careful and extensive research. For a
comprehensive business plan, management has to: Clearly define the target/goal in writing.
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