Page 74 - DLIS408_INFORMATION_TECHNOLOGY-APPLICATIONSL SCIENCES

Unit 6: Information and Communications Technology

Notes

Task List some uses of ICT.

6.2 Fundamentals of Communication

Most of the verbal communication is from one individual to another. This is true whether in a
family, social, or a work setting. One to one verbal communication affords the greatest opportunity
for precision, because immediate feedback can tell one whether understood accurately. But
communicating effectively involves more than just accuracy.

Notes The purpose of most communication is to influence the attitudes and behaviors of
those whom we address.
Since, the human race is composed of billions of individuals, each with a different way of responding,
no one approach is universally effective. So, it is important that learning to express oneself accurately
and in a way that will accomplish one’s purpose towards the individual.

The Basic Process of Communication

To achieve precision and effectiveness in communicating, you should understand the basic process
of communication. It has four requirements:
A message must be conveyed.
The message must be received.
There must be a response.
Each message must be understood.
Let’s look at these requirements one at a time.
A Message must be conveyed that sounds simple enough. You know what your thoughts are, and
you know how to translate them into words. But that’s where we lose the simplicity.
Each of us has our own mental dialect. It is the common language of the culture in which we grow
up, modified by our own unique life’s experiences. Our life’s experiences add color and shades of
meaning to different words. When you speak, your mental dialect must be translated into the
mental dialect of the hearer. So the words you speak acquire a different color when they pass
through the ears of the person who hears you.

A Message Must be Received

The second basic requirement of the one to one communication process is that the message be
received and understood. Effective communicators know that they have not conveyed their meaning
until they have made sure that the other person has received it exactly as they sent it. They test,
with questions and observations, to make sure that the real meaning they wanted to convey has
passed through the filters and has been received and understood.

Task State your views how communication is important to us.

Necessity of Response

The goal of all communication is to obtain the desired response. Communication is not just an act.
It is a process. The process of communication includes transmission of information, ideas, emotions,
skills, and knowledge by using symbols, words, pictures, figures, graphs, or illustrations. The act

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