Page 30 - DCAP109_GRAPHIC_TOOLS

Unit 2: Designing and Desktop Publishing Tools

TIFF Notes

Like PSD files, TIFF (Tagged Image File Format) is one of the few file types that support all of
Photoshop’s features and is another great choice for archiving your images, with lossless
compression that allows you to save photos with the highest possible image quality. The quality
comes at a price though, as TIFF files can be very large, especially when compared with JPEG
files. TIFF is the universally accepted standard for images destined for commercial printing and
is compatible with virtually all page layout programs like QuarkXPress and InDesign.
Even though TIFF files are capable of storing all of the layers, adjustment layers and other
elements you’ve added in Photoshop, it’s generally recommended that you save all those elements
in your master PSD file, then use the TIFF format to save a flattened version of the image for
print. This makes it easy to tell just from looking at the file extension which version of your
image is the master working file (.psd) and which is the flattened, print-ready version (.tif).
Also, many commercial printers will ask for a flattened version of your TIFF file.
With InDesign now being able to import and work directly with layered Photoshop PSD files,
and both the PSD and PDF formats gaining popularity in the print community, TIFF isn’t quite
as important as it once was, but it remains the print industry standard and enjoys widespread
support.

EPS

EPS (Encapsulated PostScript) is another print industry standard format that’s been around for
quite a while, but its use has been in decline over the years. EPS files are not really image files
in the traditional sense. Instead, they contain a series of instructions for how a printer should
reproduce the image. They can be imported into most page layout programs, but the
“encapsulated” part means the files are essentially locked and can no longer be modified unless
they’re reopened in Photoshop. A preview image must be embedded in the EPS file when you
save it in Photoshop if you want it to be viewable onscreen when working in your page layout
program, otherwise you won’t be able to see it until the layout is printed. While EPS remains an
industry standard format, you probably won’t use it very often unless it’s the format specifically
requested by your commercial printer.

PDF

Finally, while most people are familiar with PDF files for viewing, sharing and printing electronic
documents (hence the name Portable Document Format), PDF is also gaining in popularity as a
great choice for saving images destined for print. Like the PSD and TIFF formats, PDF supports
and preserves all of Photoshop’s features, including the ability to use spot colors, something the
EPS format does not support. PDF gives you the choice of either JPEG compression, complete
with a Quality setting to balance image quality with file size, or lossless ZIP compression. And
the PDF format benefits from the fact that anyone with the free Adobe Reader installed on their
computer can view the image.

2.2.2 Basics of CorelDraw

The Corel Draw application is used to design advertisements, logos, cards, brochures, newsletters
and so on, for print or for the Web. It is a part of CorelDraw Graphics Suite 12. Any artwork
developed in CorelDraw is known as a drawing. Every component created in a drawing such as
a line, curve, text, symbol or image is called an object. Each object in a drawing stores its own
attributes, such as shape, size, position, and color. You can modify an object without affecting

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