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Unit 2: Designing and Desktop Publishing Tools




             •   Easy content sharing and repurposing                                           Notes
             •   Agile content syndication and solid DRM functionality for increased revenues
             •   Flexibility to meet changing market dynamics
             •   Multi-channel publishing and effortless XML extraction

             •   Desktop Publishing Software neutrality for a varied portfolio of publications.
             Questions:
             1.  Give details of the Incisive Media Company’s principal markets.
             2.  State the use of QuarkXPress in publishing sector.

          2.3 Summary


          •    Desktop distributing (DTP) implies the practice of producing high quality printed output.
          •    The simplest graphic or a color photograph that is in fine detail can be imported into a
               document through DTP.
          •    Some straightforward yet impressive designs can be created with shapes and fills, but the
               more complex design effects require a greater degree of ability.

          •    Photoshop is a graphics based program made with pictures regarded as raster graphics.
          •    Raster graphics contains a raster (a framework) of tiny squares called pixels.
          •    CorelDraw application is utilized to outline ads, logos, cards, handouts, updates, etc. for
               print or for the Web.
          •    A full collection of altering tools permit the client to adjust contrast, color offset, change
               the format from RGB to CMYK, include enhanced effects for example vignettes and unique
               outlines to bitmaps.
          •    Designing a poster does not need any unique imaginative talent or abilities; it just it just
               requires having the patience to get familiar with the illustrator.

          2.4 Keywords


          AutoCAD: It is a modifying requisition for workstation-helped configuration (CAD) and drafting.
          CorelDraw: It is Desktop publishing software that enables clients to make illustrations holding
          design, message and photos.

          Desktop Publishing: It is a term authored after the infrastructure of a particular sort of
          programming. It is about utilizing that software to join together and adjust content and pictures
          and making advanced documents.
          Illustrator:  It archives the aforementioned shapes in indexes as geometric size, location and
          colour value. This is called scalable vector graphics.
          Photoshop: Image altering software developed by Adobe Systems Inc.
          Printing: The symbolization, methodology, or business of preparing printed material by method
          of inked sort and a printing press or by comparative means.








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