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O;f"V vFkZ'kkL=k osQ fl¼kar




                    uksV          (1) mRiknu ykxr (Production Cost) rFkk (2) izcaèkdh; ykxr (Managerial Cost)μ mRiknu
                                  esa o`f¼ gksus osQ iQyLo:i mRiknu ykxr fujarj de gks tkrh gSA blosQ foijhr mRiknu osQ cgqr cM+s iSekus
                                  ij izcaèkdh; ykxrsa c<+ ldrh gSaA ijarq mRiknu ykxr esa gksus okyh deh izcaèkdh; ykxr esa gksus okyh
                                  o`f¼ ls vfèkd gksrh gSA blfy, nh?kZdky esa mRiknu esa o`f¼ gksus osQ lkFk&lkFk nh?kZdkyhu vkSlr ykxr
                                  oozQ (LAC)  de gks tkrh gSA nh?kZdky esa izR;sd iQeZ fofHkUu vkdkj osQ IykaVksa dk iz;ksx djrh gSA ,d
                                  fuf'pr mRiknu dh ek=kk osQ fy, ,d fo'ks"k izdkj dk IykaV mi;qDr jgrk gSA izR;sd IykaV dh ,d
                                  vYidkyhu vkSlr ykxr oozQ (SAC) gksrh gSA ge bldh lgk;rk ls LAC dk vuqeku yxk ldrs gSaA
                                  eku yhft, ,d iQeZ pkj izdkj osQ vkdkj osQ IykaVksa dk iz;ksx dj ldrh gSA budh vYidkyhu ykxr oozQ
                                  SAC , SAC , SAC  rFkk SAC  gSaA ykxr oozQksa osQ vkèkqfud fl¼kar osQ vuqlkj nh?kZdkyhu mRiknu
                                      1     2     3        4
                                  lacaèkh vk¡dM+ksa ls ;g izdV gksrk gS fd ,d iQeZ lkekU; :i ls fdlh IykaV dh nks frgkbZ (2@3) mRiknu
                                  {kerk dk iz;ksx djrh gSA og oqQy mRiknu {kerk dk iz;ksx ugha djrhA izR;sd IykaV dh 2@3 mRiknu {kerk
                                  ls lacafèkr SAC dh lgk;rk ls LAC dk vuqeku yxk;k tk ldrk gSA fp=k 9-18 esa nh?kZdkyhu LAC
                                  dks n'kkZ;k x;k gSA fofHkUu vYidkyhu ykxrksa oozQksa SAC , SAC , SAC , SAC  dh 2@3 mRiknu {kerk
                                                                            1     2     3     4
                                  ls lacafèkr ykxr osQ fcanqvksa dks feykdj nh?kZdkyhu vkSlr ykxr oozQ cukbZ xbZ gSA

                                                                     fp=k 9-18

                                                             Y
                                                               SAC
                                                                   1
                                                                  SAC 2
                                                             Cost (Rs)  2/3  2/3 SAC 3  SAC 4




                                                                        2/3
                                                                                  LAC
                                                            O                2/3     X
                                                                    Output

                                  fp=k 9-18 ls Kkr gksrk gS fd nh?kZdkyhu vkSlr ykxr oozQ dh nks eq[; fo'ks"krk,¡ gSaμ

                                   (1) nh?kZdkyhu vkSlr ykxr oozQ U-vkdkj (U-shaped) dh ugha gksrh gSA
                                   (2) nh?kZdkyhu vkSlr ykxr oozQ fyiQkiQk oozQ (Envelope) ugha gksrh (LAC is not envelope of
                                       SAC)A ;g vYidkyhu ykxr oozQksa dks <dus osQ LFkku ij mUgsa dkVrh gSA


                                                                     fp=k 9-19
                                                  Y                            Y




                                                 Cost (Rs.)         LAC       Cost (Rs.)





                                                                                                LAC
                                                 O                     X      O                     X
                                                           Output                       Output
                                                             (a)                         (b)



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