Page 352 - DECO401_MICROECONOMIC_THEORY_HINDI

O;f"V vFkZ'kkL=k osQ fl¼kar Tanima Dutta, Lovely Professional University

uksV

bdkbZμ18 % iw.kZ ykxr dher fuèkkZj.k vkSj ykHk vfèkdredj.k fl¼kar
(Profit Maximisation and Full Cost Pricing Theories)

vuqØef.kdk (Contents)
mís'; (Objectives)
izLrkouk (Introduction)
18-1 ykHk vfèkdredj.k fl¼kar (Profit Maximisation Theory)
18-2 iw.kZ ykxr vFkok vkSlr ykxr dher fuèkkZj.k dk fl¼kar
(Theory of Full-Cost or Average Cost Pricing)

18-3 lkjka'k (Summary)
18-4 'kCndks'k (Keywords)
18-5 vH;kl&iz'u (Review Questions)
18-6 lanHkZ iqLrosaQ (Further Readings)

mís'; (Objectives)

bl bdkbZ osQ vè;;u osQ i'pkr~ fo|kFkhZ ;ksX; gksaxsμ
l ykHk vfèkdredj.k fl¼kar tkuus gsrqA
l iw.kZ izfr;ksfxrk osQ varxZr ykHk vfèkdredj.k le>us gsrqA

l ykHk vfèkdredj.k fl¼kar dh vkykspuk,¡ tkuus gsrqA
l vkSlr ykxr dher fuèkkZj.k dk fl¼kar tkuus gsrqA

izLrkouk (Introduction)

iQeZ osQ uo&Dykfldh fl¼kar dk eq[; mís'; ykHk vfèkdredj.k jgk gSA ijarq vfèkdrj vkuqHkfod izek.k
iQeks± osQ vU; mís';ksa dh vksj laosQr djrs gSa tSls foØ; vfèkdredj.k] mRiknu vfèkdredj.k] larqf"V
vfèkdredj.k] mi;ksfxrk vfèkdredj.k] vkfnA buesa ls oqQN fl¼karksa dh foospuk vxys vè;k; esa dh
tk,xhA ;g vè;k; iQeZ osQ uo&Dykfldh fl¼kar vkSj gky&fgp rFkk ,aMª;w”k }kjk iw.kZ ykxr vFkok vkSlr
ykxr dher fuèkkZj.k osQ :i esa blosQ izFke 'kksèku dk foospu djrk gSA

18-1 ykHk vfèkdredj.k fl¼kar (Profit Maximisation Theory)

iQeZ osQ uo&Dykfldh fl¼kar esa ,d O;kolkf;d iQeZ dk eq[; mís'; ykHk vfèkdredj.k gSA iQeZ vius
ykHkksa dks vfèkdre djrh gS tc og nks fu;eksa dks larq"V djrh gS% (1) MC = MR vkSj (2) MR oØ
dks MC oØ uhps ls dkVrk gSA vfèkdre ykHkksa dk vfHkizk; 'kq¼ ykHkksa ls gS tks mRiknu dh vkSlr ykxr

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