Page 374 - DECO401_MICROECONOMIC_THEORY_HINDI

O;f"V vFkZ'kkL=k osQ fl¼kar

uksV bldh vkykspuk,¡ (Its Criticisms)
cksey osQ foØ;&vfèkdredj.k ekWMy dh oqQN dfe;k¡ gSaA
1- jkslucxZ (Rosenberg) us cksey }kjk foØ; vfèkdre osQ fy, ykHk izfrcaèk dh vkykspuk dh gSA
jkslucxZ us fl¼ fd;k gS fd ,d iQeZ osQ ykHk izfrcaèk dks fuf'pr :i ls fn[kkuk dfBu gSA bls
jkslucxZ osQ oqQN ifjo£rr fp=k }kjk 19-9 esa fn[kk;k x;k gSA vuqyac v{k ij iQeZ osQ foØ; vkxe
rFkk lekukarj v{k ij ykHk fy, x, gSaA R ykHk izfrcaèk gSA ykHk izfrcaèk ls uhps dksbZ Hkh nks la;ksxksa
esa ls vfèkd ykHk okyk pquk tk,xkA mnkgj.k osQ rkSj ij] ykHk Lrj P ij A dh vis{kk ykHk Lrj P 1
ij B dks vfèkeku fn;k tk,xkA fiQj] ,d gh ykHk js[kk P ij nks la;ksxksa B vkSj C esa ls B dh vis{kk
1
C dks vfèkeku fn;k tk,xk D;ksafd C ij fcØh vfèkd gksrh gSA blh izdkj] izfrcaèk js[kk R ij D
rFkk E ¯cnqvksa esa ls E dks D dh vis{kk vfèkeku fn;k tk,xk tks vfèkd fcØh dk Lrj gSA vr%
cksey osQ ekWMy esa foØ; vfèkdre dk ykHk la;ksx dks pquuk cgqr dfBu gSA tc rd ykHk izfrcaèk
ls vfèkd gksrs gSa] rc vkSj fcØh dks c<+kus osQ fy, foKkiu ij [kpZ dj fn, tk,¡xsA

fp=k 19-9

Sales Revenue A C E
D

B

O P P R
1
Profit

2- 'kSiQMZ (Shepherd) osQ vuqlkj ,d vYikfèkdkj iQeZ dks ¯dfdr ek¡x oØ dk lkeuk djuk iM+rk
gSA ;fn ¯dd dkiQh cM+k gks rks oqQy vkxe vkSj ykHk ,d gh mRiknu Lrj ij vfèkdre gksaxsA
blfy,] foØ; vfèkdre djus okyh vkSj ykHk vfèkdre djus okyh nksuksa iQes± mRiknu osQ fHkUu Lrjksa
dks mRikfnr ugha dj jgh gksaxhA ijarq gkW¯dl us n'kkZ;k gS fd ;fn fdlh Hkh izdkj dh xSj&dher
izfr;ksfxrk tSls vPNh iS¯dx] izQh l£ol] foKkiu] vkfn osQ :i esa gksrh gS rks 'kSiQMZ osQ fu"d"kZ
vekU; gks tkrs gSaA mnkgj.kkFkZ] tc foØ;& vfèkdredj.k foKkiu ij vfèkd [kpZ djrh gS] rks
mldk mRiknu ykHk&vfèkdredj.k iQeZ ls vfèkd gksxkA ,slk blfy, fd foØ;&vfèkdredj.k
iQeZ osQ ek¡x oØ dk ¯dd ykHk&vfèkdredj.k iQeZ osQ ¯dd dh nkb± vksj gksxkA
3- gkW¯dl us ;g n'kkZ;k gS fd cksey dk fu"d"kZ fd ,d foØ; vfèkdredÙkkZ ,d ykHk vfèkdredÙkkZ
ls lkekU;r;k vfèkd mRikfnr vkSj foKkfir djsxk] vekU; gSA gkW¯dl osQ vuqlkj] ,d foØ;
vfèkdredÙkkZ vfèkd] de ;k leku mRiknu vkSj vfèkd] de vFkok leku foKkiu ctV pqu
ldrk gSA ;g dher dVkSfr;ksa ij fuHkZj u gksdj ek¡x dh foKkiu osQ chp vuqfØ;k'khyrk
(Responsiveness) ij fuHkZj djrk gSA ;g fu"d"kZ iQeks± }kjk osQoy ,d oLrq vFkok oLrqvksa osQ
,d xqzi osQ mRiknu osQ fy, gSA

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