Page 371 - DECO401_MICROECONOMIC_THEORY_HINDI

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uksV

D;k vki tkurs gSa vfèkdre foØ; ls cksey dk vfHkizk; vfèkdre oqQy vkxe gSA

fp=k 19-5

TC
E TR
T
Adc
TR/Cost/Profit
S
A

C
M P
45°
O
Q D
TP
Advertising Outlay

fLFkj ykxrksa osQ lkFk ekWMy (Model with Fixed Costs)μcksey dh foØ;&vfèkdredj.k iQeZ
ykHk&vfèkdredj.k iQeZ ls vfèkd okLrfod gS] D;ksafd ;g fLFkj ykxrksa esa ifjorZuksa ls izHkkfor gksrh gS]
tSlk fd okLrfod O;kolkf;d iQeks± osQ ckjs esa ik;k tkrk gSA uo&Dykfldh ykHk&vfèkdredj.k fl¼kar
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,deq'r dj dk lkjk Hkkj mBk ysxhA ijarq cksey ;g cy nsdj dgrk gS fd ;fn ,deq'r dj yxkus ls fLFkj
ykxrsa vYidky esa c<+rh gSa rks foØ; vfèkdredj.k iQeZ viuh oLrq dh dher c<+k,xh vkSj mRiknu de
dj nsxhA bls fp=k 19-6 esa le>k;k x;k gS tgk¡ TP iQeZ dk oqQy ykHk oØ gSA U;wure ykHk izfrcaèk js[kk
MP gS tks ;g O;Dr djrh gS fd OQ mRiknu cspdj iQeZ dks U;wure ykHk OM vo'; dekus pkfg,A
1
fp=k 19-6

T
L

Profit M P

O Q Q Q
2 1
TP TP
1
Output

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