Page 368 - DECO401_MICROECONOMIC_THEORY_HINDI

O;f"V vFkZ'kkL=k osQ fl¼kar

uksV 2- bl ekWMy dh ,d vkSj deh ;g gS fd ;g xSj&diVlafèk (Non-Collusive) ek£dV esa iQeks± dh
vYikfèkdkj ijLij fuHkZjrk dh leL;k dh mis{kk djrk gSA
3- ;g ekWMy xSj&dher izfr;ksfxrk }kjk fu£er fuHkZjrk dk fo'ys"k.k Hkh ugha djrk gSA
4- ekWMy bl ekU;rk ij vkèkkfjr gS fd iQes± ubZ oLrqvksa dk fuekZ.k djosQ fujarj o`f¼ dj ldrh gSaA
;g vokLrfod gS D;ksafd dksbZ Hkh iQeZ miHkksDrkvksa dks dksbZ Hkh oLrq ugha csp ldrh gSA miHkksDrkvksa
dh fo'ks"k czSaM osQ fy, izkFkfedrk gksrh gS tks vU; ubZ oLrqvksa osQ ek£dV esa vkus ls cny tkrh gSA

5- dksVfl;kful osQ vuqlkj] ewy:i esa eSfjl dk ekWMy mu iQeks± ij ykxw gksrk gS tks miHkksDrkvksa dh
oLrq,¡ mRikfnr djrh gSaA ;g ekWMy fofuekZ.k O;olk;ksa vFkok O;kikfj;ksa osQ O;kikj dk fo'ys"k.k ugha
djrk gSA
6- eSfjl vius ekWMy esa foKkiu vkSj R & D O;;ksa dks bdV~Bk djrk gSA ;g ekWMy dh gS D;ksafd ,d
nh gqbZ le; vofèk esa bu nks pjksa dh izHkko'khyrk leku ugha gSA
7- eSfjl ;g ekurk gS fd iQeks± osQ vius R & D foHkkx gksrs gSa ftu ij os ubZ oLrq,¡ izkIr djus osQ
fy, cgqr O;; djrs gSaA ijarq okLro esa] vfèkdrj iQeks± osQ ,sls foHkkx ugha gksrs gSaA oLrq fofoèkhdj.k
osQ fy, os vU; iQeks± osQ vkfo"dkjksa dk vuqdj.k djrh gSa vkSj ekWMy vkfo"dkjksa osQ iz;ksx osQ fy,
os jk;YVh nsrh gSaA
8- dh lHkh pj tSls ykHk] foØ;] vkSj ykxrsa ,d gh nj ls c<+rs gSa] vR;fèkd gSA
9- gS fd ,d iQeZ fLFkj nj ls o`f¼ djrh jgsxh] tSlk fd eSfjl ekurk gSA ls o`f¼ dj ldrh gS vkSj
ckn esa èkheh xfr lsA
10- ij igq¡puk dfBu gS tks iQeZ osQ 'ks;jksa osQ cktkj ewY; dks vfèkdre cukrh gS vkSj pj ij iQeZ dk
fdlh vU; iQeZ }kjk vfèkdkj fd;k tk ldrk gSA

19-2 cksey dk foØ; vfèkdredj.k ekWMy
(Baumol’s Sales Maximisation Model)

izks- cksey us viuh iqLrd Business Behaviour, Value and Growth (1967) esa foØ; vfèkdredj.k
ij vkèkkfjr iQeZ dk izcaèkdh; fl¼kar izLrqr fd;k gSA mlus foØ; vfèkdredj.k osQ nks ekWMyksa dh O;k[;k
dh gSμ,d LFkSfrd ekWMy vkSj nwljk xR;kRed ekWMyA ge osQoy mlosQ LFkSfrd ekWMy osQ :ikarj ,dy
oLrq foKkiu jfgr] foKkiu osQ lkFk vkSj cgqoLrq ekWMyksa dk fo'ys"k.k djsaxsA

bldh ekU;rk,¡ (Its Assumptions)
;g ekWMy fuEufyf[kr ekU;rkvksa ij vkèkkfjr gSμ
1- iQeZ dh ,d le; vofèk lhek gSA

2- iQeZ nh?kZdky esa vius oqQy foØ; vkxe dks vfèkdre djus dk mís'; j[krh gS tks blosQ ykHk
izfrcaèk (Profit Constraint) ls ckè; gSaA
3- iQeZ dk U;wure ykHk izfrcaèk mlosQ 'ks;jksa osQ cktkj ewY; osQ :i esa izfr;ksfxrkRed rkSj ls fuf'pr
fd;k tkrk gSA
4- iQeZ vYikfèkdkjkRed gS ftlosQ ykxr oØ U-vkÑfr osQ gSa vkSj ek¡x oØ uhps dh vksj <kyw gSaA
blosQ oqQy ykxr vkSj vkxe oØ Hkh ijaijkxr fdLe osQ gSaA

ekWMy (The Model)
vejhdk esa vYikfèkdkj iQeks± dh viuh tk¡pksa ls cksey us ik;k fd os foØ; vfèkdredj.k osQ mís'; dk

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