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Hitesh Jhanji, Lovely Professional University bdkbZ 19 % iQeZ osQ O;ogkj&lacaèkh vkSj izcaèkdh; fl¼kar
uksV
bdkbZμ19 % iQeZ osQ O;ogkj&lacaèkh vkSj izcaèkdh; fl¼kar
(Behavioural and Managerial Theories of the Firm)
vuqØef.kdk (Contents)
mís'; (Objectives)
izLrkouk (Introduction)
19-1 eSfjl dk o`f¼ vfèkdredj.k ekWMy (Growth Maximisation Model of Marris)
19-2 cksey dk foØ; vfèkdredj.k ekWMy (Baumol’s Sales Maximisation Model)
19-3 lkjka'k (Summary)
19-4 'kCndks'k (Keywords)
19-5 vH;kl&iz'u (Review Questions)
19-6 lanHkZ iqLrosaQ (Further Readings)
mís'; (Objectives)
bl bdkbZ osQ vè;;u osQ i'pkr~ fo|kFkhZ ;ksX; gksaxsμ
l eSfjl dk o`f¼ vfèkdredj.k ekWMy tkuus gsrqA
l eSfjl ekWMy dh vkykspuk,¡ tkuus gsrqA
l cksey dk foØ; vfèkdredj.k ekWMy tkuus gsrqA
l ekWMy osQ fufgrkFkZ tkuus gsrqA
izLrkouk (Introduction)
bl vè;k; esa oqQN egÙoiw.kZ iQeZ osQ O;ogkj&lacaèkh vkSj izcaèkdh; fl¼karksa dk fo'ys"k.k fd;k tk jgk gSA
os gSaμlkbeu dk larqf"Vdj.k fl¼kar] lk;VZ rFkk ekpZ dk O;ogkj&lacaèkh fl¼kar] fofy;elu dk izcaèkdh;
foosd fl¼kar] eSfjl dk o`f¼ vfèkdredj.k fl¼kar] vkSj cksey dk foØ; vfèkdredj.k fl¼karA ;s mu
ekU;rkvksa vkSj mís';ksa ij vkèkkfjr gSa] tks ykHk vfèkdredj.k osQ uo&Dykfldh fl¼kar ls loZFkk fHkUu gSaA
;s fl¼kar vkèkqfud cM+s fuxeksa esa ekfydksa vkSj eSustjksa osQ chp Hksn ekurs gSaA ;s vfuf'prrk dh voLFkkvksa
osQ varxZr iQeks± esa fu.kZ;dj.k izfØ;k ij fopkj djrh gSa] tc fd blosQ foijhr iQeZ osQ uo&Dykfldh
fl¼kar esa ykxr vkSj ek¡x osQ iw.kZ Kku dh fLFkfr;ksa ij fopkj fd;k tkrk gSA ge iQeZ osQ bu O;ogkj&lacaèkh
vkSj izcaèkdh; fl¼karksa dk foospu djrs gSaA
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